تهدف الجمعية إلى تنمية وتطوير زراعة وإنتاج وتسويق البن ومنتجاته في منطقة نجران ومحافظاتها وذلك باستخدام أحدث وأفضل الممارسات والتقنيات المعتمدة والمبتكرة والناجحة في هذا المجال وذلك عن طريق :
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Increasing the absorptive capacity of coffee cultivation and production in Najran region in effective and meaningful partnership with farmers.
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Raising the quality of coffee production in Najran region and its governorates.
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أصيل وتعزيز ثقافة وممارسات زراعة البن الناجحة وتطوير منتجاته بالمنطقة..
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Achieving a competitive advantage for coffee production in Najran region compared to the rest of the Kingdom.
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Ensure the efficiency of coffee production by optimizing the exploitation of invested agricultural land.
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Building and strengthening the status of the Economic Society and its knowledge and technical capabilities among similar associations in the Middle East.
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Developing effective strategic partnerships with research centers, universities and similar associations.
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Creating investment opportunities for business sectors related to coffee cultivation and production in Najran region.
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Continuously enhancing operating revenues to ensure the solvency and sustainability of the association's resources.
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