الرؤية والرسالة والأهداف » الجمعية الزراعية للبن بنجران

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الريادة في إنتاج القهوة المختصة من البن السعودي الفاخر بالهوية النجرانية باستخدام التقنيات الحديثة والممارسات السليمة

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أن جودة البن السعودي قادرة على المنافسة عالمياً

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الأمانة – الإنصاف – الشفافية – التعاون – الاخلاص – التكامل

Goals Association

Increasing the absorptive capacity of coffee cultivation and production in Najran region in effective and meaningful partnership with farmers.
Raising the quality of coffee production in Najran region and its governorates.
Rooting and promoting the culture and practices of successful coffee cultivation and the development of coffee products in the region.
Achieving a competitive advantage for coffee production in Najran region compared to the rest of the Kingdom.
Ensure the efficiency of coffee production by optimizing the exploitation of invested agricultural land.
Building and strengthening the status of the Economic Society and its knowledge and technical capabilities among similar associations in the Middle East.
Developing effective strategic partnerships with research centers, universities and similar associations.
Creating investment opportunities for business sectors related to coffee cultivation and production in Najran region.
Continuously enhancing operating revenues to ensure the solvency and sustainability of the association's resources.

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